Leading music label, Mavin Records have announced a multi-million dollar equity investment global strategic partnership deal with Kupanda Holdings.
Don Jazzy announced the deal to the public through his Instagram handle @donjazzy.
“Our mission is to grow Mavin Global into the music powerhouse of Africa.
“By collaborating with artists, African creatives, both local and international partners, so that we can become a globally recognised household name and a go-to platform for connecting African music with the world,” he said.
Mavin is home to top African artists like Tiwa Savage and Korede Bello. Since its inception in 2012, Mavin has been an industry leader in leveraging digital platforms like Youtube, Twitter and Instagram, both to reach local audiences and grow significant fanbases among the African diaspora in the US, Europe and UK.
This investment will enable the company to strengthen this advantage as it develops brand partnerships that support its artists’ values and stories.
With the resources and operational capacity Kupanda Capital brings along with its investment, Mavin is now ready to grow our artist roster and facilitate partnerships at a global scale.
We are looking to build an institution that will support the fantastic creative ecosystem in Africa, and move Afrobeats to the forefront of the global industry,” said Tega Oghenejobo, Chief Operating Officer of Mavin Global.
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