TomTom has signed on two leading Nigerian music acts as brand ambassadors – Teni the Entertainer and indigenous rap artist, Phyno.
At the unveiling ceremony, which took place at Rhapsody’s lounge at the Ikeja City Mall where The Managing Director, Cadbury Nigeria Plc Mr. Amir Shamsi expressed his delight at the influence of the ambassadors on the objectives of the company for the TomTom brand.
“The future is now. Despite being a candy of heritage, TomTom remains youthful and cool. The Nigerian entertainment industry has remained a major sector for the Nigerian youths to thrive and TomTom is very delighted to go all the way to showcase passion points of millions and hopefully contribute to the success of many more”, he said.
In his remark, the Marketing Manager, Cadbury Nigeria Plc, Mr. Aruleba Olumide believes that the choice of Phyno and Teni is strategic to the new marketing objectives of the brand.
Speaking further, Mr. Aruleba said “our cool, youthful and music loving consumers admire these super talented musicians; they see them as their culture Icons. Wherever they are enjoying themselves, with TomTom, they can be sure to have the best of times. For about five decades, the TomTom has provided cool refreshments as a premium candy of choice for Nigerians”.
See photos from the signing of the deal below: