Global sportswear giant Adidas and Mexican-American designer Willy Chavarria have issued a public apology following accusations of cultural appropriation from Mexican officials. The controversy centers on a new shoe design, the “Oaxaca Slip-On,” which critics say copied the traditional huarache sandals crafted by the Zapotec Indigenous people of Oaxaca, Mexico.
The shoes, created as part of a collaboration between Chavarria and Adidas Originals, feature a woven leather surface and a modern sneaker sole. Mexican authorities and artisans were quick to point out the design’s striking resemblance to their traditional handmade footwear, arguing that the company copied a culturally significant design without the consent or involvement of the Indigenous community. The issue was brought to a national level, with Mexican President Claudia Sheinbaum publicly criticizing the brand and pledging legal support to protect the country’s cultural heritage.
In a formal apology addressed to the “people of Oaxaca,” Chavarria expressed his deep regret. He clarified that his intention was to honor the rich cultural spirit of Oaxaca, a place that has inspired his work. However, he admitted that the design “falls short of the respect and collaborative approach” that the community deserved, and he was “deeply sorry that the shoe was appropriated in this design and not developed in direct and meaningful partnership” with the Oaxacan community.
Adidas also released a statement, affirming their commitment to working with the Zapotec community in a “respectful dialogue that honors their cultural legacy.” Both the designer and the company have initiated talks with local officials to discuss how they can “repair the damage” and move forward with a more collaborative approach in the future.
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