Afrofusion superstar Burna Boy has teamed up with Swiss sportswear brand On in a multi-year partnership. The collaboration blends music, sport, and culture. Its aim is simple: redefine how performance and lifestyle connect while celebrating self-expression and community.
The first phase of the project uses tennis as a creative canvas. It begins with Clubhouse Nights — immersive events that merge tennis and music. These gatherings will take place in New York, Miami, and Paris, bringing together global sports and creative communities. Adding to the excitement, Burna Boy has also been named On’s Clubhouse President, a symbolic role in the brand’s tennis journey.
Speaking on the partnership, Burna Boy explained, “For me, everything I do comes from the same place — music, sport, community, and culture. It’s all connected. On gets that. Our partnership is about shaking things up and creating new energy in the world of sports.”
On’s CEO, Martin Hoffman, shared a similar view. He praised Burna Boy as an artist who not only makes music but also moves communities. According to him, welcoming Burna into the On family is a powerful moment that fits perfectly with the brand’s mission.
The launch comes with a short film directed by Rollo Jackson. The film reimagines tennis in a bold way, blending On’s Swiss heritage with Nigerian-inspired designs by Jabez Bartlett. The visuals highlight Burna Boy’s creative world and unique aesthetic.
This partnership goes beyond sportswear. It celebrates movement, identity, and culture — all of which Burna Boy represents. With music, fashion, and now sport, he continues to prove why he’s one of the most influential artists shaping global culture today.
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