UK-based group NSG has released the track “EMI” featuring Nigerian rising star Ayo Maff on 6 months ago. The single is part of NSG’s album Sounds Of The Diaspora, which highlights cross-cultural collaborations in contemporary music.
“EMI” blends NSG’s signature mix of Afrobeats, grime, and pop influences with Ayo Maff’s street-inspired delivery and melodic style. The collaboration reflects the growing fusion of UK and Nigerian sounds, drawing on themes common in diaspora music such as identity, energy, and cultural pride.
Ayo Maff, known for his 2025 debut album Prince of the Street and earlier projects like the 2024 EP MAFFIAN, brings his Lagos-rooted perspective to the song. His recent releases, including the 2025 single “TENSION” and features on tracks like “Louder” with Bella Shmurda, have strengthened his presence in the Afrobeats scene. NSG currently boasts over 1.8 million monthly listeners on Spotify.
This release marks another milestone in Ayo Maff’s growing international profile. His ability to blend street narratives with mainstream appeal continues to attract global audiences.
“EMI” is now available on all major streaming platforms, adding another strong collaboration to NSG’s evolving catalog and reinforcing the power of diaspora-driven music.
Stream now on Spotify
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