Renowned Nigerian music producer Sarz has opened up about the major revenue gap between music streams in Nigeria and the United States.
Speaking on a recent episode of the Afropolitan Podcast, the hitmaker explained that although promotional costs are similar, earnings from Nigerian streams are far lower than those from Western markets.
According to Sarz, one million streams on Spotify in the United States can generate between $3,000 and $5,000. However, the same number of streams in Nigeria brings in only $300 to $500.
“A million streams from the United States is maybe $3000–$5000. That same 1 million streams from Nigeria is arguably maybe $300–$500 but it will cost you the same amount to market or promote a song in Nigeria as much as it would cost you abroad.”
He said the difference reflects the economic realities of both regions. In Western countries, more listeners can afford premium subscriptions. In Nigeria, many fans stream music but may not have the disposable income to pay for premium services.
“I think we have done very well with the resources that we have and with all the obstacles against us,” he said. “I mean, people are streaming music, the people that can’t stream, can’t afford it. But people listen to music across the country and if they can’t afford streaming, it just means that they don’t have the money to.”
Despite the gap, Sarz believes Nigerian creatives have maximized available resources. However, he stressed that long-term growth depends on economic improvement.
“We [Nigerian entertainers and executives] are waiting for the state of the country to get better so other things can start improving. And how do we empower them? Back to the government. So, we are just waiting till the economy gets better.”
As streaming continues to shape global music consumption, the conversation highlights the financial realities facing Nigerian artists and producers.
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