Dbanj is taking his vision for African creatives to a higher level. The Nigerian music star has signed a new partnership between his CREAM Platform and the African Export-Import Bank. This deal is an equity agreement that will support young talents across Africa.

He shared the news on Instagram. In the photo, he stood with Osahon Akpata, Head of CANEX Creations Inc. They signed the deal in Abuja. Dbanj wrote, “I’m proud to say that Afreximbank and C.R.E.A.M platform have partnered in an equity deal through CANEX Creation Inc. This collaboration is a major step forward in our mission to empower African creatives with the tools, funding, and global access they deserve. Content is the new crude! Oooosheeeeeeee.”

CREAM stands for Creative, Reality, Entertainment, Arts and Music. It is Dbanj’s digital project to help discover and promote talents in music and entertainment. The platform gives young creatives chances to record songs, shoot professional videos, and connect with industry players. Many see it as a bridge between new talents and the entertainment world.

Afreximbank partnered with CREAM under its Creative Africa Nexus initiative, CANEX. The program supports Africa’s creative and cultural industries. Through CANEX, the bank plans to invest in creatives, build their skills, and give them global exposure. Afreximbank believes the creative industry will drive development and create jobs across Africa.

This partnership will help CREAM grow faster. With the bank’s support, it can reach more talents. Many see this as a big win for African entertainment. For Dbanj, it is another way to help the next generation of African stars shine.

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