Singer and songwriter Teniola Apata, popularly known as Teni, has sparked widespread reactions after unveiling what many consider one of the most creative and humorous music promotion strategies in recent times.
Teni escalated her ongoing car-borrowing campaign when she approached a Burna Boy impersonator in a video she shared across her social media platforms. In the clip, the Sugar Mummy of Lagos dresses up as the Grammy Award-winning artist, complete with a fake beard, dreadlocks, cowboy hat, red jacket, and boots. Staying in character, she begged “Burna Boy” to lend her one of his luxurious cars specifically a vintage red Ferrari for a video shoot tied to her new song featuring Gunna.
Surrounded by backup singers and drummers dressed in Yoruba traditional attire, Teni sang playfully, “Odogwu, borrow me your Ferrari o.” She continued the comedic plea, saying, “Baba I beg, I wan borrow your Ferrari… The car don dey old already. Baddest (Davido) don borrow me Lamborghini. You go see, help me call and thank him.”
The video also displayed cardboard cutouts of Ferraris, adding a layer of comedic charm that instantly resonated with fans and social media users.
Teni’s promotional style shows how artists can engage audiences through creativity, humor, and storytelling rather than relying solely on traditional marketing methods. Her ability to turn a simple campaign into viral entertainment reinforces her reputation as one of Nigeria’s most innovative performers.
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Teni once again proves that creativity remains one of the strongest tools in modern music promotion. By blending comedy, cultural flair, and clever storytelling, she not only markets her music but also entertains millions in the process.
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