Mavin Records disc jockey Nonso Temisan Ajufo, popularly known as DJ Big N, has advised Nigerian artists to become more involved in the Grammy Awards process to improve their chances of winning.
His comments follow the 68th Annual Grammy Awards, where several high-profile Nigerian nominees failed to secure wins.
At the ceremony held on Sunday, Nigerian stars Davido, Burna Boy, Ayra Starr, Omah Lay, and Wizkid lost the Best African Music Performance award to South African singer Tyla.
Reacting on his X page on Monday, DJ Big N attributed the outcome to limited engagement with the Recording Academy’s year-round activities.
He stressed that talent alone is not enough and pointed to veteran African winners as examples to follow.
“It stings deeply that so many talented Nigerians were nominated but didn’t bring the Grammy home this time. But here’s the truth, Legends like @angeliquekidjo and @YoussouNdourSN have shown us the power of being involved beyond just the award night.”
DJ Big N highlighted the importance of consistent attendance at industry events and seminars.
“She is at those seminars, those events, making her presence felt. If we want to change the game, we’ve got to do the same,” he said, referring to Angelique Kidjo.
He then urged Nigerian musicians to become part of the Academy’s voting body.
“Let’s step up, join the @RecordingAcad voting body and be part of the process all year long. That’s how we truly make our mark. Better luck next year, but let’s also be there to shape it,” he concluded.
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