Nigerian Hip-Hop Disruptor Returns With Power and Purpose
ODUMODUBLVCK has released his explosive new single, “INDUSTRY MACHINE,” via NATIVE Records and Def Jam Recordings. This marks his third single of the year, following “The Machine Is Coming,” and it sets the stage for his highly anticipated album of the same name, due October 6, 2025.
With this release, ODUMODUBLVCK reinforces his role as a force reshaping the Nigerian hip-hop and Afrobeats scene. His signature style fuses raw street energy with a bold, global vision.
A Sonic Manifesto for the Culture
Produced by Ucee, “INDUSTRY MACHINE” delivers a heavy-hitting blend of thunderous basslines, trap-driven drums, and hypnotic synths. The track is engineered to feel like an unstoppable engine—fitting for an artist who calls himself “The Machine.”
ODUMODUBLVCK’s unmistakable, gravel-toned delivery slices through the beat. His lyrics take aim at industry gatekeepers while elevating his own hustle. Lines like “We still dey wait for dis industry machine / Abeg come out nahhhh” feel both like a call-out and a call-to-action.
More Than a Song — It’s a Movement
At its core, “INDUSTRY MACHINE” is more than just another single. It captures ODUMODUBLVCK’s machine-like ascent—disciplined, prophetic, and deeply rooted in purpose.
In a September 17 open letter shared on X (formerly Twitter), he reflected on a whirlwind year of global tours, chart-topping hits, and award wins. This new single echoes those reflections, combining spiritual intent with political bite and personal triumph.
It’s a thematic continuation from past hits like “Declan Rice” and “Woto Woto Seasoning,” but with even more urgency. His message is clear: this isn’t just music—it’s disruption.
A Taste of What’s to Come
“INDUSTRY MACHINE” serves as the lead single from his upcoming album, promising high-level collaborations with stars like Davido, Skepta, and Stormzy. The album is expected to blend Nigerian street rap with UK drill, Afro-trap, and other cross-continental sound.
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