Nigerian superstar Tiwa Savage has reflected on her journey with her African heritage, revealing that she once felt unhappy growing up in London about her roots. However, she explained that the global rise of Afrobeats has transformed her perspective, making her immensely proud of her race.
Speaking at the Unstoppable Africans event, Savage emphasized that Afrobeats continues to thrive despite claims of decline. She dismissed suggestions that the genre is experiencing its worst performance in decades, pointing out that Afrobeats is steadily gaining traction on charts and concert tours worldwide.
The singer highlighted the genre’s remarkable growth, especially considering the lack of support, infrastructure, and initial belief in its potential. She recalled, “Afrobeats is the fastest-growing genre in the world. We kind of created it with nothing—no support, no infrastructure, no real belief even from our own people initially.”
Tiwa Savage also reflected on her personal evolution, saying that she once struggled with embracing her African identity but now finds pride in the genre’s global influence. She added, “There was a conversation at one point that Afrobeats would have its 15 minutes of fame and then fade away. But we are still here. We are not slowing down. In fact, we are filling out stadiums, and we are getting the biggest songs on the charts right now.”
She concluded by celebrating the growing African presence in the world, noting that one in every four Black people is African or Nigerian. Her message was clear: Afrobeats is here to stay, and African culture is unstoppable.
Tiwa Savage’s remarks underscore Afrobeats as a powerful cultural force. The genre continues to break barriers, elevate African pride, and prove that the music and its creators are unstoppable on the global stage.
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