International music promoter, talent manager, and media consultant, Kayode Adepoju, widely recognized as Promomaster has officially launched Rythm & Vybz, a fresh music initiative under his media platform, Promo Media TV. The idea behind this new venture is rooted in his deep passion for promoting Nigerian artists, both at home and in the diaspora. With Rythm & Vybz, Promomaster is setting the stage for a new wave of musical talent to shine.
Speaking about the vision behind the launch, Nigerian music promoter, Promomaster — explained that the show will focus on live music performances and will stream exclusively on social media platforms like Instagram, Facebook, TikTok, and X (formerly Twitter). According to him, this decision allows the show to reach a global audience while staying connected to the core of online music culture.
He emphasized that Rythm & Vybz is not just a show, but an experience. With vibrant visuals, high energy, and top-tier sound, the platform is designed to highlight the raw talent of upcoming and established artists. Promomaster believes this is the right time to showcase more Nigerian acts on a wider scale, and this new platform is his way of doing just that.
Promo Media TV has been active for a few years now, but Rythm & Vybz marks a new beginning for the brand. Promomaster admitted that the idea had been in the works for some time, but delays made it a long journey. Now that it’s here, he’s full of gratitude and ready to give his all to make it successful.
He also used the opportunity to reassure current and future clients of his commitment to promoting quality content. His goal remains clear—to help Nigerian artists compete and thrive not only in Africa but also across Europe and America.
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