Popular Nigerian music video director TG Omori recently shared honest insights about his journey in the industry. Despite being one of the most sought-after directors in Nigeria, Omori revealed that he only started making profits from music videos in 2023.

During a Q&A session on X, a fan asked how he manages production costs while making sure he doesn’t undercharge or overcharge clients. Omori replied, “I only started making profits in 2023. Every time I’m losing money from pick up shoots or something! Budget is never enough, in fact I was in bad production debt for 5 years. Just had to live with it, I was paying up and taking more to cover up.” He added that he only cleared his debt through money earned from his brand and personality. He also said, “It’s a tough life for creatives. Hug a creative beside you today.”

This shows the financial challenges many creatives face behind the scenes, even when they are popular. Omori’s story highlights the struggle and dedication it takes to succeed in the Nigerian entertainment industry.

In 2023, superstar Davido revealed in an interview with Beats FM Lagos that he paid TG Omori a whopping N100 million to direct the music video for his hit song “Jowo.” Omori later confirmed this payment on social media, showing how valuable his work has become.

TG Omori’s journey reminds us that behind the stunning music videos are hardworking creatives battling financial challenges to bring great visuals to life.

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