Wizkid has come under fire for deleting all of his Instagram posts, with many critics labeling the move as an outdated attempt at a PR stunt.
Social media commentator Theoon Sage was particularly vocal, stating that actions like deleting posts or unfollowing people to stir up buzz no longer work in today’s digital age.
According to Sage, this type of behavior is a thing of the past and doesn’t serve as a strong public relations strategy anymore.
Sage explained that this kind of stunt might have been effective a few years ago, but now it just seems immature and unprofessional.
He added that artists should evolve beyond such tactics and focus on more meaningful ways to engage with their audience. “It’s time to grow up,” Sage said, calling for a more mature approach to PR.
Theoon Sage also compared Wizkid’s actions to those of Burna Boy, who has been known for creating drama in the media for attention.
He mentioned how Burna Boy even went as far as removing an image from his album cover, adding that these kinds of stunts are becoming predictable and lose their impact over time.
Sage praised Davido for his more calculated and thoughtful PR strategies, suggesting that Wizkid could learn from the way Davido handles his public image.
Sage also expressed concerns about the lack of professional PR guidance for many artists, questioning why so many musicians overlook the importance of consulting with public relations firms to craft smarter and more effective strategies.
The criticism has sparked a conversation about the need for artists to adapt and evolve their approaches in a fast-changing digital world.
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