The 23-year-old South African singer, known for her global hit “Water”, has just been announced as Pandora’s newest ambassador. She stars in a fresh campaign titled “Pandora Styled by Tyla”, which introduces a special collection of her favorite jewelry pieces.
In the campaign, Tyla looks stunning as she shows off handpicked accessories that reflect her personal story. The collection includes necklaces, bracelets, and hoop earrings—each decorated with meaningful Pandora charms. One of the most eye-catching pieces is a chain that spells out “Tygers,” the name of her loyal fanbase.
According to a press release, the collection highlights Tyla’s “journey, passions and inspirations.” Among the featured charms are the Cherry Blossom, which gives a soft nod to the “Water” music video, and the Shark Tooth Mini—a symbol of her South African heritage and love for music.
Tyla shared that the collaboration means more to her than just fashion. It brings back special memories from her childhood.
“[Pandora] reminds me so much of home because my mom always made jewelry,” she says. “The birthstone charms remind me of the beads I used to have laying around in my house growing up. Whenever our mother wanted us not to bother her, she’d give us a big container of beads and my sisters and I would make friendship bracelets all day.”
Now, she’s turning those memories into something fans can be part of too. “My Tygers can have matching friendship bracelets with me,” she adds with a smile.
With “Pandora Styled by Tyla”, both the artist and the brand celebrate personal expression through jewelry. It’s a perfect match that inspires fans to wear their own stories, just like Tyla does—with meaning and style.
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