Ayra Starr has sparked a fresh fashion trend among her fans following the release of her third studio album Starrgirl, with the purple aesthetic from her cover art inspiring a wave of matching looks online.
Since the album’s release on August 14, fans known as “Mobstars” have taken to social media dressed in Ayra Starr’s signature Afro-fusion style, built around rich violet and lavender tones that defined the entire Starrgirl campaign.
The trend has notably extended beyond her female fanbase, with male celebrities including Mavin label boss Don Jazzy and comedian Shank joining in by sharing pictures of themselves wearing purple gele headwraps in playful support of the singer.
Starrgirl, a 16-track project released via Mavin Records and Republic Records, features collaborations with Wizkid, Rema, ZAYN, and Leon Thomas, and has been described by critics as a confident, self-assured new chapter for the two-time Grammy-nominated singer.
The gele trend has since taken on a life of its own online, with fans citing Ayra Starr’s long-standing message of self-expression and individuality as part of what makes the moment resonate beyond just the music.
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