Nigerian disc jockey Nonso Temisan Ajufo, popularly known as DJ Big N, has raised serious concerns about the current state of Afrobeats. According to the veteran DJ, the genre is facing its “worst position in the last 20 years.” He warns that without urgent changes, the growth and global influence of Afrobeats could continue to decline.
DJ Big N attributes this decline to a lack of unity among key players in the industry. He points out that musicians, executives, and other stakeholders are not collaborating effectively. The absence of mutual support, he says, has weakened the genre and limited its progress both locally and internationally. He emphasizes that Afrobeats reached its global peak when artists and industry players worked together, and that same unity is necessary for it to regain prominence.
The DJ’s remarks highlight some of the critical challenges facing the Afrobeats industry today. While the genre has enjoyed global recognition over the past decade, internal competition and fragmented efforts have slowed its momentum. According to DJ Big N, Afrobeats can only thrive if stakeholders prioritize cooperation, support one another, and focus on building a strong and sustainable industry.
Fans and industry observers have weighed in on DJ Big N’s comments, with many agreeing that collaboration is essential for long-term success. Some have also pointed out that younger artists need mentorship and guidance from established names to maintain the genre’s influence and creativity. Meanwhile, executives and music promoters are being encouraged to find ways to foster teamwork, share resources, and support artists fairly.
As the conversation around the state of Afrobeats grows, DJ Big N’s message serves as a timely reminder that success requires more than talent—it requires collective effort. The industry must work together to restore Afrobeats to its former glory and ensure it continues to represent Nigeria on the global music stage. Without unity, the DJ warns, the genre risks losing the momentum it has worked so hard to achieve.
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