Nigerian DJ Imohiosen Patrick, widely known as DJ Neptune, urged African creatives to take control of their music by building their own streaming platforms. Speaking on Rubbin Minds, the award-winning DJ emphasized that Africa’s creative industry holds massive potential due to its large population and global reach.
The 35-year-old explained that ownership and collaboration are crucial for long-term success. “African creatives need to start thinking about owning their own streaming platforms because we have the numbers,” he said. “Just four to five percent of Nigeria’s over 200 million people streaming my music and attending my shows can sustain my career for life.”
DJ Neptune stressed that working together amplifies opportunities. “Collaboration right now is the new gold,” he noted. “When we unite as one voice, we make the conversation stronger and more rewarding for all creatives involved.”
He also shared that his passion for music remains as strong as ever. “I am still as hungry today as when I started,” DJ Neptune said. “My goal is to become a globally recognized DJ, representing Africa, West Africa, and Nigeria on the world stage.”
By encouraging African creatives to control their content and leverage local platforms, DJ Neptune highlights the importance of independence, unity, and sustainability in the entertainment industry. His message reminds artists that they can build lasting careers and tap into Africa’s massive audience while creating a stronger, more collaborative creative ecosystem.
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