Fast-rising Nigerian Afrobeat artist Harcher has released the official music video for his latest single, “L.O.V.E,” captivating audiences on major local and international television networks since Tuesday, April 22, 2025. Directed by acclaimed visual storyteller Stephen Mof, the video bursts with color and emotion, reinforcing Harcher’s position as one of Nigeria’s most promising young talents.

The track, produced by emerging beatmaker Daniel Emole Chukwufunaya, popularly known as Yeba, stands out for its infectious rhythm and deep lyrical message centered on love and unity. The 20-year-old artist continues to make waves with his unique blend of traditional Afrobeat elements and modern soundscapes.

Ambassador Olufemi Ajadi Oguntoyinbo, CEO of Bullion Records, praised the release, noting the song’s broad appeal and the growing recognition of Harcher’s artistry. “This is more than just music — it’s a message for all ages,” he stated.

Following the success of his earlier single “Peace,” released in January, and the energetic “Jo Si (Dance To It),” Harcher is steadily building a global fanbase. All three tracks are streaming across Spotify, Apple Music, and Audiomack, drawing thousands of listeners from Nigeria and beyond.

Reflecting on his journey, Harcher also expressed gratitude to his team and fans, promising to keep delivering positive vibes through music. Born in Lagos and inspired by Afrobeat legends, he fuses tradition with innovation, crafting sounds that resonate worldwide.

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