Prominent hospitality entrepreneur and Chairman of the Cubana Group, Obinna Iyiegbu, popularly known as Obi Cubana, has been appointed the South-East Zonal Coordinator for the City Boy Movement (CBM). The announcement was made on Friday, January 23, 2026, via a statement from the organization.
The City Boy Movement is a youth-focused political and economic mobilization group. It described Obi Cubana’s appointment as a strategic merger of corporate influence and national advocacy. The group said his role will align regional grassroots empowerment with the federal government’s current economic goals.
“Where enterprise meets leadership. With vision, influence, and people-driven impact, Dr. Obinna Iyiegbu @obi_cubana steps forward as South-East Zonal Coordinator, City Boy Movement, strengthening the bridge between grassroots empowerment, economic growth, and national progress in-line with the Renewed Hope Agenda of His Excellency Bola Ahmed Tinubu, GCFR,” the statement read.
The City Boy Movement, while not officially part of the All Progressives Congress (APC), focuses on voter registration, community outreach, and publicity campaigns. Obi Cubana’s appointment is expected to leverage his business network and influence among Nigerian youth to boost regional participation in national initiatives.
The 50-year-old entrepreneur recently shared his long-term business plan, which includes retiring from active operations at age 60. As South-East Zonal Coordinator, Obi Cubana will oversee the movement’s activities across the five states of the region, focusing on the intersection of enterprise and leadership as outlined in the group’s mandate. No specific regional projects have been disclosed yet.
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