Nigerian singer Simisola Kosoko, widely known as Simi, has sent a powerful message to her fellow artists in the music industry. She urges them not to sign upcoming talents simply for “clout” or as a personal milestone. In a recent interview with media personality VJ Adams, the award-winning vocalist passionately emphasized the importance of genuine commitment and true investment when managing new artists.

Simi believes that signing another artist should stem from deep passion, not just a desire to tick a box in one’s career. She highlighted the profound impact such decisions have on budding careers. “I can sign an artist, but I think it’s not fair when an artiste signs another artist just as a milestone. For that artist, it’s just a passion project, not necessarily something to accomplish a real goal. But that’s someone’s life and dream,” she explained.

She stressed that only those with a sincere and lasting interest in the music business should embrace the responsibility of signing and nurturing new talent. This commitment, she explained, must endure through challenges. “Whether or not the artist is thriving at the moment, whether the song you thought would blow didn’t blow—are you still willing to keep going? That’s the kind of commitment it requires.” Her words call for a more ethical and dedicated approach to talent management within the industry.

Reflecting on her own journey as a signed artist, Simi offered a personal perspective. She remembered her mindset when first engaging with labels: “How do you see me? Am I just a box you’re ticking or is it as important to you as it is to me?” Her message resonates deeply, advocating for a nurturing environment where artists’ dreams are prioritized, not just seen as means to an end.

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