Ayo Animashaun, the founder of the Headies Awards, has spoken about the hard truth behind Nigeria’s music industry. While the scene appears to be thriving, he says only a few artists and record labels are truly making money.
In a recent interview, Animashaun explained that most musicians in Nigeria are struggling. Many people believe the entertainment industry is filled with wealth, but that’s not the full picture. According to him, “You can’t count ten that are really making money.”
He shared that most of the money goes to the big stars. Others are often left hoping for their big break. He also noted that past success doesn’t guarantee steady income. Some artists who were once popular are now barely getting by.
Streaming, which is a major income source for artists globally, pays very little in Nigeria. “What you get from streaming in Nigeria is just peanuts,” he said. He stressed that local platforms don’t offer the kind of revenue that international markets provide.
Animashaun added that many artists are only trying to look successful. “There are so many that are struggling to just look good and hope something big happens,” he said. They appear flashy, but behind the scenes, it’s a different story.
He advised upcoming musicians to rethink their strategy. In his words, “Either you flip the script and try somewhere else where it’s appreciated, or stop doing it.”
His message is clear — talent alone is not enough. Artists must understand their position and make smart choices to survive in today’s industry.
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