Global sportswear brand adidas has expanded its presence in Nigeria with the opening of a flagship store in Lekki, Lagos. The launch event took place on July 2, 2025, and attracted a large crowd from across the city.

The store is located on Admiralty Way and covers 3,000 square meters along the waterfront. It was built through a strong partnership between adidas, LATC, and BrandCo, which is LATC’s retail subsidiary. This collaboration combines international standards with local Nigerian style and culture.

The Deputy Governor of Lagos State, Dr. Kadri Obafemi Hamzat, attended the event. He officially opened the store with a ribbon-cutting ceremony. He was joined by Dave Thomas, adidas Managing Director for Emerging Markets, and Sam Okwulehie, CEO of LATC Group. Their presence highlighted how important this store is for both adidas and Nigeria.

Many guests at the launch included top influencers in fashion, sports, and lifestyle. Artists, athletes, government officials, and media houses also attended. Everyone praised the store’s design, which mixes modern architecture with colourful Nigerian art created by local artists.

During the event, guests explored the wide range of adidas collections, including sportswear, lifestyle pieces, footwear, and accessories. They also enjoyed local food and drinks served at the launch, creating a true cultural experience.

The store opening was themed “Your Stripes, Your Story.” adidas shared that the theme “invites every person whether athlete, artist, or everyday game-changer to see themselves in the iconic adidas Three Stripes, and to own the story they are writing through sport, style, and identity.”

This new Lekki store is more than just a retail space. It is a cultural landmark that shows adidas’ commitment to Nigeria as a hub for talent, innovation, and creativity. The brand plans to continue expanding its reach in the country while supporting local communities through sports and style.

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