Paul Okoye is calling out a trend among some of Nigeria’s rising music stars, and he’s not sugarcoating it. The singer took to Instagram to address what he sees as a growing issue—artists lighting up weed before their music videos even begin.

In his opinion, many of these upcoming acts are more focused on looking cool in front of the camera than taking care of their health. He questioned why some artists feel the need to spark up before their songs even kick in, especially in videos meant to promote their music.

Paul didn’t stop there. He expressed concern that a lot of these artists are spending more money on weed than on actual food. He pointed out how strange it is that someone can burn through ₦50,000 on smoking but struggle to afford a proper meal—sometimes even battling a ₦1,000 pack of noodles with no egg in sight.

He urged them to take better care of themselves and stop hiding behind the idea of “swag” to justify unhealthy habits. “You’re looking sick,” he wrote, noting that some artists are under unnecessary pressure to look a certain way online, when in reality, they’re barely holding it together offline.

It’s a rare but important message from an industry veteran who’s clearly seen it all. Rather than preaching, Paul seems to be offering a wake-up call—encouraging young artists to focus on their well-being instead of chasing appearances.

Whether or not they listen is another story, but one thing’s clear: Paul Okoye isn’t here for the fake fly lifestyle.

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