Nollywood actress and model Beverly Osu has voiced her disappointment with the Africa Magic Viewers’ Choice Awards (AMVCA). According to her, the event has strayed from its original purpose. What was once a platform to celebrate filmmaking excellence is now more focused on fashion statements and online popularity.
Osu shared her views on her verified X account. She said the AMVCA has “lost the plot” and called on the organisers to refocus on the filmmakers, actors, and creatives who drive the industry. In her words, the red carpet now overshadows the actual awards. The atmosphere feels more like a fashion show than a celebration of cinema.
Her comments came shortly after actor Ibrahim Chatta also criticised the AMVCA for constantly overlooking his work. Osu added to the growing conversation. She expressed concern that social media numbers and viral moments are now being valued more than real performances and storytelling. The people doing the hard work—directors, writers, editors, and actors—are no longer getting the attention they deserve.
She even compared the AMVCA to global events like the Cannes Film Festival. Cannes recently introduced rules to reduce distracting fashion trends and focus more on film and talent. Osu said AMVCA seems to be going in the opposite direction. For her, the true spirit of African cinema is being lost under a wave of flashy dresses and digital trends.
Her remarks have sparked conversations online. Many Nigerians are now asking if the AMVCA can still be seen as a credible award ceremony. For Beverly Osu and others, it is time to bring the focus back to creativity and talent—the real heart of the film industry.
For more stories like this, visit NaijaBeats.com
